"Wine tastings often carry a sense of stiffness, heaviness, and exclusivity with their fancy vocabularies and high costs. However, my passion for wine blossomed in Italy, where I discovered a different approach—one filled with passion, familiarity, and the ability to evoke emotions through the craftsmanship and taste of each sip. Inspired by this, I partnered with my dear friend and sommelier, Ted Jansson, to create an inclusive and lively concept that brings together like-minded individuals.

We envisioned a space where wine education could be informative, fun, and engaging, fostering better connections between people and this extraordinary beverage. We break down barriers and make wine accessible to all, creating a welcoming atmosphere where learning, laughter, and enjoyment are the focal points. We aim to inspire a new generation of wine lovers who appreciate the art beyond labels and bottles."

- Sara Alteryd